Sometimes, you might need an external motivator—like a race or a competition—to keep you on track. After a slow start to her slimdown, Maribel Contreras decided to sign up for a 12-week body transformation contest at her gym. She swapped out her fast-food trips for healthy homemade meals and revved up her workouts, which ultimately helped her win the competition. She now maintains a 77-pounds-lighter frame. 
About: She had us with her name, but diving a little deeper, Shawn’s creativity really sinks the hooks in. Her “about” section is written like a sad (and playful) fairytale, but it’s her very real struggle that also touches a nerve. Shawn’s always been a hard worker, but her pursuit of education and a career took a toll on her body — causing weight gain and a deep depression. Shawn started Shrederella as a way to take back her life and chronicle the journey, and she’s done one heck of a job. Follow her for an authentic person with real struggles that you will surely relate to — plus a host of delicious, healthy recipes and fitness tricks.
There is at least one area where women have the edge, weight-wise. When men deposit fat, it most often goes to their middles, while women's excess weight tends to settle below the belt and in the middle. And it turns out that the "pear-shaped" body has a health advantage over the "apple": Those who carry extra fat mostly around their middles are at higher risk of developing heart disease than those who are bottom-heavy.

“Stepping on the scale frequently makes you aware of small changes and helps you quickly react to those changes. The National Weight Control Registry, a large group of people who have successfully lost at least 30 pounds and kept it off for 5 years, found that successful ‘losers’ weigh themselves often and make adjustments accordingly. When you begin to understand that sodium, carb intake, hormones and alcohol intake can impact weight and that it isn’t possible to gain 2 pounds of fat overnight, you will begin to better understand your body. The key is to pay attention to overall trends; don’t obsess over day-to-day numbers! — Jennifer McDaniel, MS, RDN, CSSD, LD, food and nutrition expert
Losing with Polycystic ovarian syndrome has been a challenge. I haven’t been eating as clean as I should on account of money issues. Salmon and lean meats are so pricey as well as fresh produce :/ if you could help me out in a eating routine that is cheap but still works I’d appreciate it. I’ve lost ten pounds from running a lot and some weight lifting. I plan to join the national guard so I have to have my two miles down to 18 minutes. I also have to lose 30 more pounds to qualify. I’m at 170 now need to be at 140.

VLCDs are doctor-supervised diets lasting several weeks. The meals are nutritionally balanced, but expensive -- people can end up spending thousands of dollars over time. VLCDs safely produce a loss of 15% to 25% of body weight in 12 weeks. That's for those who finish the program: 25% to half of people don't complete the program. Weight returns when the diet is stopped and happens rapidly; some experts say its best to take a more sustainable approach to weight loss comparable to that of regular diets.

Monica Olivas is a holistic health coach and certified running coach. And as the blog name implies, she loves to run and eat! Running helped her shed 20 pounds, and she’s since competed in 50 half-marathons and 30 marathons. Run Eat Repeat has giveaways for runners, tips for improving distance, and all kinds of healthy, delicious recipe ideas to fuel your next run. Visit the blog.


Not only did I struggle to lose weight for more than a decade then discover how to happily and heatlhfully achieve permanent weight sustainability ffor myself, but I ahve also mastered the science of it and had excellent resutls with clients on six continents. As a result of my insights and success, I have become somewhat of an internationally-celebrated expert on women’s hormones and health.
About: Kristina is a plus-size model with a mission: help women learn to love their bodies while working to exercise, eat right and live healthfully. But most importantly, Kristina’s blog is about exploring body confidence and “healthy curves.” Her blog is the perfect balance of encouraging healthy living and loving yourself at the same time. Plus, Kristina’s great about taking it outside herself. Every month, she features the “Curvy Girl of the Month” where she profiles other successful women.
What if we told you that you could make 20 percent of your belly disappear this year—poof, just gone? Penn State University researchers compared those who consumed avocado oil with those who consumed a flax-safflower oil blend. Those on the canola oil diet—just three tablespoons daily did the trick—lost nearly 2 percent of their belly fat in just one month. For more ways to enjoy big, bold flavors, burn flab with these healthy fats.
Also some research shows that the human body is primed to consume most of its calories during daylight hours. But the lifestyle is problematic for many: Because family meals and dinners with friends often are scheduled for after sunset, "people who try to stop eating after 7pm can’t do it every day for the rest of their lives," says Dr. Seltzer, who supports an alternative strategy: Eating a hearty meal at your regular dinnertime.
Think about it: If you have a big plate, it may be easy to pile on the food until the plate is full, leaving you with portions that are way too large. "Since I regularly ate balanced meals, I knew it was my portions that had to be fixed," says Erika Cataldi. "I began using toddler plates; I could load them up and still feel like I was getting a lot." That optical illusion help Cataldi drop 70 pounds.
Spice up your favorite foods with a few dashes of hot cayenne pepper sauce. Cayenne pepper contains capsaicin, an appetite suppressant; a study in the American Journal of Clinical Nutrition found that people who ate capsaicin consumed 200 fewer calories at the next meal. Not only will this help you cut back on calories and boost weight loss, but researchers have also found that capsaicin can help you lose belly fat and lose weight fast.
A diet that’s low in fat and carbohydrates can improve artery function, according to a 2012 study by Johns Hopkins researchers. After six months, those on the low-carb diet had lost more weight, and at a faster pace. But in both groups, when weight was lost—and especially when belly fat shrank—the arteries were able to expand better, allowing blood to travel more freely. The study shows that you don’t have to cut out all dietary fat to shrink belly fat. For heart health, simply losing weight and exercising seems to be key. 
What if we told you that you could make 20 percent of your belly disappear this year—poof, just gone? Penn State University researchers compared those who consumed avocado oil with those who consumed a flax-safflower oil blend. Those on the canola oil diet—just three tablespoons daily did the trick—lost nearly 2 percent of their belly fat in just one month. For more ways to enjoy big, bold flavors, burn flab with these healthy fats.

Obviously, it’s still possible to lose weight on any diet – just eat fewer calories than you burn, right? The problem with this simplistic advice is that it ignores the elephant in the room: Hunger. Most people don’t like to “just eat less”, i.e. being hungry forever. That’s dieting for masochists. Sooner or later, a normal person will give up and eat, hence the prevalence of “yo-yo dieting”.
Wow, Penny. You sure have had more than your fair share of struggles! I am so impressed at how you have continued to persevere and do whatever you could to succeed, despite all of the setbacks. YOU are the inspiring one! You found a way to exercise that didn’t cause you pain, you are making the healthiest choices you can in your circumstances. I am so glad you shared your story with me!

No, seriously. This annoying social media habit could end up helping you eat less. An analysis of attentive eating studies published in the American Journal of Clinical Nutrition showed that if people recall their last meal as being filling and satisfying, they tend to eat less during their next meal. So snap your delicious-looking food, and scroll back through your feed before you eat next.

I would work out to On Demand/Exercise TV for months and months, and you know what, nothing happened.  My weight was hanging out at about 145 pounds.  I was frustrated  but I never gave up.   I was counting calories and exercising.  I felt great!  My asthma went away,after having it since I was a child, I sleep better, I have more energy and I had self-esteem!  But I still had a goal to meet, but wasn’t getting there.  I heard that losing those last 10lbs are the hardest!  It’s true!  Wondering why no weight loss?  What was I doing wrong?  I was on what you call a plateau for 8 months, yes 8 months!  Ridiculous!!!  
Another question I get often is “if I am exercising how many extra calories can I have per day?” and my answer is (sorry, you’re not going to like this) “None! Unless you are training for a marathon or the like you don’t need more calories.” Too often we erase all our hard work by justifying eating more calories, and if you do your research you’ll find that the “calories burned” ticker on your exercise equipment is not accurate. Exercising is not an excuse to eat more, exercising will help tone your body, give you a healthy heart and burn off a few calories… what’s the point in burning them off if you’re just gonna add them back?!
i am 39 years old and have a good 35 lbs to lose. like you i ate whatever i wanted as a teen and stayed very thin (and i did literally no exercise) but then i hit 21 or so and realized i needed to cut back on calories and jog as weight slowly came on. then at 28-30 i got back to my teenage weight of 114 by jogging and watching carbs, i got married at 34 and since then pounds have just crept on for both my hubby and myself… i have tried everything :/
Hi! I am 18 years old. My weight is 50 kilos. I really want to lose weight. I have a very nig tummy. But I don’t know hot to start this dieg since I’m really a rice eater. Rice is our main dish. I tried not eating rice before but I felt like I’m going to faint. I don’t have energy and I’m always hungry. I think my body is really used to have rice. Is it still possible to lose weight if there’s rice on my meal? Please help me. Hope to hear from you soon. Cheers!
"Anytime you’re stressed, you probably go for food," Dr. Seltzer says. (Have we met?!) That’s because cortisol, the stress hormone, stokes your appetite for sugary, fatty foods. No wonder it’s associated with higher body weight, according to a 2007 Obesity study that quantified chronic stress exposure by looking at cortisol concentrations in more than 2,000 adults’ hair.
Andie Mitchell is a writer, healthy recipe developer, and New York Times bestselling author of “It Was Me All Along”, a memoir documenting her 135-pound weight loss journey. Andie’s blog is a truly inspiring compilation of life lessons, mindset, healthy habits, recipes, and real advice on maintenance, thoughts on depression and anxiety, and how to navigate the struggles of a weight loss transformation.
“I have one heck of a sweet tooth, and so I have to refuse to bring candy, cake, or sweets into the house, period,” say Lin Williams, who’s lost 105 pounds. Instead, if she wants a treat she has to want it bad enough to get up, get in the car, leave her home, and go to the store—a process that rarely feels worth it. And on the rare occasion she does indulge? “I get exactly what I want and enjoy every bite of it!” she says.
Want to instantly burn more blubber in your workout? Research conducted at Brunel University found listening to your favourite tracks will increase your endurance by a massive 15 per cent. And if you really want to turn your weight loss up to 11, Social Psychological and Personality Science found that heavy bass increases your sense of personal power to help you get the most out of the gym.
There's a pretty dizzying amount of research backing up this regime as a solid option to enhance your health, lower cholesterol, and encourage healthy, lasting weight loss. DASH (the acronym stands for Dietary Approaches to Stop Hypertension) has you loading up on fruits, vegetables, and whole grains (surprise!) and removing foods high in saturated fat from your diet. Research also shows that this diet may even ward off the onset of type 2 diabetes.
This snack-busting tip comes from Tricia Minnick, who lost a whopping 128 pounds by cutting soda and processed carbs from her diet, filling half her plate with veggies at every meal, and brushing her teeth after eating. "It'll help stop night snacking," she says. "Fresh breath makes you less tempted to eat more." Wise up on other ways to stop mindless snacking with these tips.
My weight was pretty consistent throughout middle school, high school, and into college. As a middle schooler, there was so much going on in just trying to develop as a human that fitness, nutrition or creating a healthy lifestyle was never going to be a priority. I exercised by figure skating (I used to be a competitive figure skater!), track and field, and soccer (I played goalie for one year so honestly I shouldn’t even count that.) I also remember many sleepovers spent eating pizzas, candy, and soda. I specifically have one memory of me and a friend challenging each other to eat entire medium pizza from dominos by ourselves…and we both succeeded…so that’s where I was as a 7th grader. I remember feeling bigger than a lot of girls and embarrassed about my weight sometimes, but I had super great friends, kept busy with activities, and overall was supported and I think that is why my weight never got me down too much. Overall, I probably lived a generic middle school life.
Very low levels of thyroid hormone usually indicate an autoimmune reaction to the thyroid gland itself. This means you’ll have to take thyroid hormone supplements orally, usually the stable form T4 (Levaxin), which your doctor can prescribe for you. Your body will transform this into the active T3 hormone when necessary. The supplement dose should be adjusted so that you reach normal hormone levels (TSH, T3, T4) and sufficiently alleviate symptoms – though a few people feel best when keeping TSH slightly below normal.

While it will help, it’s not going to eliminate your sleep deprivation. That apart, doing this will throw off your natural sleep-wake cycle so it could end up doing more harm than good. Not only can the right food aid sleep, it works the other way too — better sleep promotes weight loss. Lack of sleep, however, has been found to stimulate production of hunger hormone ghrelin, which makes us overeat.
To find your spirit blog, think about what you want to get out of it, recommends Jessica Cording, M.S., R.D., a certified weight management specialist and the blogger behind Jessica Cording Nutrition. If you want someone who is going through the same struggles you are, look for a blogger who's in the same stage of their weight-loss journey, suggests Cording. Need new healthy recipes? A nutritionist who posts her favorites might be your best bet.
There are hundreds of healthy living apps that can help you lose weight. Find one that aligns with your goal, whether it's to get stronger, get faster, get off the couch, or eat healthy. Cyr found that using MyFitnessPal helped her get a better grip on what she was eating every day. "Once I started logging my meals, I realized I was scarfing 1,700 calories a day," she says. 
So excited to say that I have started cooking healthier meals from scratch and I am eating less and less processed junk every day and my family is slowly but surely following. My husband is a junk food junky and while I love the fact that he ‘loves me just the way you are’, sometimes I wish he would say, ‘lose some weight tubby’. No, not really. That would break my heart! I just need more motivation!!
Estrogen and progesterone have significant impacts on carbohydrate metabolism. At different parts in the menstrual cycle, carbohydrates are processed either much more efficiently or with much more fat storage. This is the secret to female carbohydrate cycling. Instead of sticking to a simple regimen provided by a personal trainer or some internet forum, the best thing you can do to maximize the effectiveness of your carb cycling is sync it up with your menstrual cycle.

Over the summer I weighed in at 123 at 5’6, now I think I’ve gained about 10 or so pounds. I’m trying everything to get the weight off but I to give into my cravings when they appear, and my husband certainly doesn’t make it easy when I get home from work and he’s prepared dinner as he gets home before me (full of guy foods and carbs) We also have a 1yr old so between work and being a new mom I give in once in awhile especially if my son decides to share his sandwiches with me. I do pilates for about 30min 5days a week and love to walk because I found that helped to drop my baby weight last yr but it’s too cold for that now. What would you suggest?
Some of you are probably scratching your heads thinking “why is exercise at the bottom?” well it’s because it is not nearly as important as what you put in your mouth! Exercise is great for burning off a few calories (emphasis on a few), for toning up your body and overall health, but no matter how hard you work out, if you don’t have the diet aspect down you won’t be losing the weight as fast as you want… or at all. But it is still an important part of how to lose weight fast, and here’s why:
For example, you might not realize just how much you eat when you go out to happy hour with friends. But if you take the split second to take a step back and make yourself aware of that fact, you’re more able to make a healthy decision. “The awareness and then planning and coming up with strategies for what else I can be doing—that might give me the same benefit of eating those comfort foods that make me feel better,” says Gagliardi.
Jennifer, I am a little different than you. I have always been a big girl and right now, I am near 200 pounds. I am about 5’3 and I’ve always had trouble losing weight. I’m actually very athletic. I love to play sports and I’m good at them, but I hate running. I also splurge a lot. it’s a bad habit of mine to snack when I’m bored. I’m a recent college student and eating healthy is difficult, not to mention exercise. since I live on the fourth floor, I try to take the stairs only. I’m pretty good about that. I have a slow metabolism and I have no sense of calorie counting. I’m desperate for help, but I need to concentrate on my studies. what advice can you give me?
Ease into running. You might get discouraged if you attempt a jog without building up that type of strength—and this could put a damper on your motivation. "I started walking, and before long, I was running," says Cipriana Cuevas, who lost 60 pounds and eventually completed a half marathon. "Getting lighter made running easier, and, in turn, more fun."
About: Blogs full of heart-felt writing and deep emotions are great, but it never hurts to toss in one with a laugh-out-loud humor to it as well. Enter Running off the Reese's blogger Cely. If her blog mantra “Because no one should have to choose between their pants and chocolate” doesn’t pull you in, her creative use of gifs and humorous style of writing will. Cely was diagnosed with rheumatoid arthritis at the age of 18 — a diagnosis she certainly didn’t let hold her back. She runs races (usually half-marathons or less), shares her experiences, has a long list of book reviews...and talks a bit about life in general in between. And it’s awesome.
“I lost 85 pounds between the ages of 39 1/2 and 41, and have kept it off for more than a decade. Part of how I did it was by saying ‘no’ to what I call No-Longer-Nourishing Commitments. I was working too many hours, which left me with little time or energy for working out or making healthy food. By saying no to some projects, I was able to devote more attention to preparing better food and moving my body. It also gave me more nourishing time with friends and family, which made junk food become less of a go-to comfort.” —Deb Thompson, 53, certified Integral Master Coach
I’ve been so inspired by you, and reading this I might FINALLY be able to nip my calorie counting obsession in the bud. I’ve been counting my calories for every meal since about April of this year, and i have become, like you explained, obsessed. And i know it’s a problem, and i shouldn’t focus on that, but everytime i eat i just think of how many calories it is, and what I’ll have left over for my next meals. Reading your story really inspired me and starting today i’m going to start trying to NOT COUNT. I deleted the counting app off of my phone, and im giving it a go!
Andie is a healthy recipe developer and New York Times best-selling author. She shares some of her most delectable food ideas on her blog. She’ll tell you right up front: She believes in balancing health and happiness. And it was through that balance that she lost 135 pounds — a journey that can also be found in her memoir, “It Was Me All Along.” Visit the blog.

Schedule a workout with a friend—you'll be less likely to skip out on it knowing that she is expecting you to show up. Or, use your workouts as "dates" where you can catch up with friends. "Every Wednesday, I take a Zumba class with the friends I met at Weight Watchers," says Michele August, who lost 117 pounds. "It's our weekly girls' night. We catch up, bond, and even enjoy a fun workout that burns a bunch of calories!" 
So at age 20 my weight started to climb, but I didn’t notice or care because I was having fun.  At about age 24, I still didn’t workout at all and just partied and enjoyed my time with my friends.  I had an asthma attack, and went to the Doctors and that is when he told me, if I keep going this route I would die! (Thanks Dr. Becker) Pretty abrupt, but it’s true.  I was hitting near 200lbs and heading down the road of disaster.  I don’t think I ever made it to 200lbs, but I came pretty close.  (That’s me with the brown hair and bag in the picture, gross huh?)

Your phone, tablet, and television may be affecting your waist size in more ways that one. Obviously if you’re sitting on electronics then you’re not moving around and burning calories. But the effects go beyond just energy. Blue light from electronic screens can disrupt your circadian rhythms; so our addiction to electronics is reducing our sleep as people favor Netflix-bingeing to bed. Both of these effects have been linked to higher levels of belly fat. These 21 other terrible habits will make your belly fat worse.
There are hundreds of healthy living apps that can help you lose weight. Find one that aligns with your goal, whether it's to get stronger, get faster, get off the couch, or eat healthy. Cyr found that using MyFitnessPal helped her get a better grip on what she was eating every day. "Once I started logging my meals, I realized I was scarfing 1,700 calories a day," she says. 
Try storytelling and sharing personal insights. This is where you get to describe genuine stories that are taking place in your life (related to weight loss, obviously). People love stories, and it’s the ultimate way to prove that you are real. If people can relate to what you’re saying, they will surely pay attention. Make every post you publish personal to some degree.
Fast forward to January of my senior year of college (the beginning of 2016). One day I decided to weigh myself – I never weighed myself throughout high school and college, mostly because I was scared of disappoint but also because I didn’t have access to a scale and didn’t want to buy one. I stepped on the scale, and I was the heaviest I’ve ever been. I felt embarrassed, shameful, and defeated. I knew I needed to finally commit to making a change. I wanted to commit to healthy eating and exercise because I thought weight loss would kickstart my journey to a healthier lifestyle.
There are so many protein powders on the market, and sometimes it can be hard to decide which one is best for your weight-loss goals. But by swapping out a whey or creatine powder for something plant-based, you could cut down on belly fat. Although whey powder is chock-full of muscle-boosting protein, it can also cause a belly bloat. Instead, try one of the 100+ recipes in Zero Belly Smoothies, made with vegan protein that will still have the same muscle-building, fat-burning, and satiating effects, just without the bloat.
Another way to trim carbs and calories and lose weight fast is by making your sandwich open-faced. Opting for one slice of bread instead of two will save you 70-90 calories, and leaves you more room to pile it high with healthy toppings like lettuce, tomato, sprouts, and avocado. Still hungry? Pair your sandwich with a side of baby carrots or bell pepper strips. The water and fiber in the veggies will fill you up and help with your weight-loss efforts.
Thanks, I know the amount of food I was consuming was low working to increase (did I mention I’m Vegetarian) options are limited. Yes I am on the candida diet for a purpose, because of the access of yeast in my body, but I have been told it helps to lower weight. I wasn’t talking about weighting myself every day (saving that for every 2 weeks) I was just talking about a difference in my body. After I’m finished this candida diet I plan on continuing on a weight loss diet similar to what you are on, yet side I don’t eat meat I find it hard to get foods high in calories that are healthy, any suggestions. Thanks for your time.
About: Blogs full of heart-felt writing and deep emotions are great, but it never hurts to toss in one with a laugh-out-loud humor to it as well. Enter Running off the Reese's blogger Cely. If her blog mantra “Because no one should have to choose between their pants and chocolate” doesn’t pull you in, her creative use of gifs and humorous style of writing will. Cely was diagnosed with rheumatoid arthritis at the age of 18 — a diagnosis she certainly didn’t let hold her back. She runs races (usually half-marathons or less), shares her experiences, has a long list of book reviews...and talks a bit about life in general in between. And it’s awesome.
Sure, you certainly need to drink plenty of water to help expedite the process of ridding your body of excess sodium, you can (and should!) also consume high-water content foods. Reach for cucumbers, tomatoes, watermelon, asparagus, grapes, celery, artichokes, pineapple, and cranberries — all of which contain diuretic properties that will also help you stay full due to their higher fiber content.

Personally, I find the cheat day important because it gives you something to look forward to. This diet is a huge change from most Westerners’ lifestyles. With the diet comes a lot of cravings, especially in the beginning. I would make a little note of anything that I was craving and made sure I went out and bought it Saturday morning. For example, this is what my first cheat day looked like:


I acknowledge that you may want to lose weight for any number of reasons. It’s not my job to tell you what your motivation for weight loss should be. It is my job to help guide you in that journey to greater health, energy, and love. My goal is to teach women how to love themselves above all else, and then let weight loss follow gently in its path.
Thanks for sharing:-). I find myself in a difficult situation. I had a slip and fall accident back in 2009. My injury was misdiagnosed and the physical therapy made things worse. To the point were I cannot even do aqua therapy. I suffer with chronic pain and was always an energetic, healthy, exercise driven person. I used to weigh in at 102-105 lbs. Now due to inactivity I’m about 137lbs. I am so happy to have found your website. I need help, I am home all the time due to the fact that I cannot sit for long because of a coccyx injury. I am so unhappy with my weight gain. Do you have an encouraging word for me today? I’ve tried everything I know to do. My dr told me ” I’m stuck”. But I don’t want to give up. Looking forward to your reply.
Stephen Colbert may be on to something. UCLA Center for Human Nutrition researchers divided study participants into two groups, each of which were fed a nearly identical low-cal diet for 12-weeks. The only difference between the groups was what they were given to eat as an afternoon snack. One group ate 220-calories of pretzels while the other group munched on 240-calories worth of pistachios. Just four weeks into the study, the pistachio group had reduced their BMI by a point, while the pretzel-eating group stayed the same, and their cholesterol and triglyceride levels showed improvements as well.
Even if you do meet your goal, it's nearly impossible to keep off the weight over the long term: "The amount of restriction required [to maintain that number] will make you so hungry that you’ll eat everything in sight—it’s survival instinct," Dr. Seltzer says. And since calorie restriction gradually slows your metabolism, your body will be less prepared to burn the foods you binge on, he adds. That could mean gaining more pounds than you lost in the first place.
I know what you mean bout struggling through weight loss/gain. My Husband is super skinny and my step-daughter is thin too and they don’t understand the issues of weight. For me, weight can come on pretty quick. I will always be one of those people that has to watch there weight, I just can’t eat anything and not gain weight. It’s a struggle. I drive my family crazy sometimes, when we go out I say no, can’t eat that, thats to fattening, no thanks I don’t need fries, ect… and than I have my Husband who says your fine, enjoy it, eat it. Than I do than I feel horribly guilty. Sometimes we have to know to let go that we are not all perfect. The main reason I started my blog was for support. If I opened up and put it out there, than I feel accountable for my actions and I wanted people to know they aren’t alone. Thanks for leaving a comment, today I was actually feeling kind of bad, but you made me feel better. Take care of yourself and please feel free to stop by anytime. – Jennifer
When you eat foods that are low- or no-fat, other ingredients are added in so that the food tastes like its full-fat counterpart. Those extra ingredients don’t add in the nutrients that have been stripped away, however, so you end up craving more because, despite the fact that you just ate, your body is still lacking in the vital nutrients it needs. You end up eating more calories than you would have if you’d just eaten the full-fat product.
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